About Us

With more than forty years of experience in the hospitality and employee benefits industries, we are the strong strategic partners you need to propel your people business and profits.




We believe that health care costs are escalating because there is no transparency or cost accountability in the current system and that regulatory compliance under the Affordable Care Act is complex. We also believe that existing plan designs do not account for the unique nature of the hospitality industry and workforce, which reduces the opportunity to provide programs that treat associates like family.

Our core purpose is to challenge the status quo and entrenched interests of the healthcare industry and to support the hospitality industry by offering:

  • Unmatched hospitality industry knowledge. We design our benefit programs with input from actual hospitality data and more than 40 years of industry experience.
  • The most competitively priced benefit plans based on pricing power.
  • A first-tier national network supplemented with a regional strength to ensure no one gets left behind.
  • High touch services that integrate seamlessly into hospitality operations.
  • Innovative and robust predictive modeling technology solutions that allow our team to understand population risks and mitigate potential future costs.

Our Mission and Promise  

  • We will devote ourselves to reducing and then containing your hospitality medical costs.
  • We will always act with integrity.
  • We will provide best-of-class advice to achieve flawless ACA compliance.
  • We will devote ourselves to the highest touch and level of service to ensure that you can rest easy and that your employees are taken care of.
  • We will passionately help you to treat hospitality employees like family within your means.
  • We will operate on the cutting edge of technology to accurately predict and control your medical costs and to seamlessly help your employees become better stewards of their own health.


Fred W. Malek

Chief Executive Officer

Fred is a hospitality veteran and serial entrepreneur with more than three decades of experience in and around the hospitality industry. Fred has financed several billion dollars for hospitality investment projects and managed hotel and restaurant investments in a variety of roles, including an owner, manager, and asset manager. Successful ventures include TIG Global, now the hospitality interactive services arm for Oracle and HotelMe, a hospitality online review platform that encompassed 10,000 participating hotels and restaurants. He also co-founded one of the largest hospitality consolidations in China. Fred holds an MBA from the University of Pennsylvania’s Wharton School of Business, an undergraduate degree from the United States Naval Academy, and served in the Navy Special Forces.

John Eriksen

Vice President—Benefits and Client Management

John is a seasoned and proven benefits advisor and consultant with extensive experience in benefits program strategy, design, and implementation. Previously, John led Aon’s initiatives in the hospitality vertical supporting national and global clients, including 15 major hotel organizations, as well as, several clients having diverse, variable hour workforces. John’s 15 years of benefits consulting extends to legal compliance (particularly ACA and ERISA), advocacy/benefits outsourcing, carrier negotiations and procurement, plan funding, financial analysis, MEC and Cadillac tax reporting, and overall results measurement.

Robert (Bob) J. McCarthy

Senior Hospitality Advisor

Bob is the Chairman of Hotel Development Partners (HDP), a leading private equity ownership group in the hospitality industry. Prior to joining HDP in late 2014, Bob was the Chief Operations Officer for Marriott International, where he oversaw Global Lodging Services, The Ritz Carlton, and shared reporting responsibilities for Marriott’s four continental operating divisions, a role spanning nearly $13 billion in revenues and 4,000 hotels across 20 lodging brands in 75 countries. Previously, he served as Marriott's Group President of the Americas with oversight of more than 3,000 hotels and 120,000 associates. His global experience includes staff and executive oversight in strategy, sales, marketing, brand management, operations, architecture and construction, as well as, information resources for Marriott worldwide.

Henry C. Eickelberg, Esq.

HR and Benefits Strategy

Henry is a licensed attorney, well known for strategy consulting on domestic and international HR matters. Previously, Henry served as Corporate Vice President of HR and Shared Services for a Fortune 100 company, where he managed numerous benefit programs, labor relations, vendor management and corporate compliance for 225,000 active and retired employees. Henry serves on the Executive Committee of the American Benefits Counsel (ABC), is Co-Chairman of Trustees for the International Association of Machinists 401(k) and pension fund, a Fellow of the American College of Employee Benefits, a board member of the ERISA Industry Committee, and an adjunct professor at Georgetown University Law Center. Henry was a previous law partner at Jenner & Block in Chicago and consultant with Mercer, focusing on benefits and ERISA.

Alan G. Momeyer

HR and Benefits Strategy

Alan previously held the position Vice President, Human Resources at New York-based Loews Corporation, comprised of Loews Hotels and several subsidiaries encompassing 20,000 employees and $14 billion in revenues. He is an author and sought-after speaker across the hospitality industry for his expertise in personnel management, HR, benefit design/implementation, and wellness. Alan is also known for his successful use of the Affordable Care Act to reduce healthcare costs, by increasing workforce commitment to healthy living practices. He is the president of JobsFirstNYC, a non-profit organization focused on job placement for 200,000 unemployed young adults in New York City and former Board President for Just One Break, Inc. (JOB), enabling employment for disabled citizens.

Joel V. Brill, MD FACP

Medical and Claims Management Advisor

Dr. Brill is an executive clinician with 30 years’ experience providing strategic leadership and medical oversight to large data-driven health organizations. He is skilled in strategy, development and implementation of innovative health programs, products and payment systems, with extensive experience in clinical practice and research. Dr. Brill is known for his expertise in value-based bundled and episode payments, coverage and reimbursement of new technologies/diagnostics/pharmaceuticals, predictive modeling, and patient engagement. He has held management positions with several managed care companies and risk-bearing provider organizations and is Chief Medical Officer of Predictive Health, LLC.

Robert Latchford

Chief Financial Officer

Bob is an operationally-oriented CFO with multi-industry, multinational experience who has built, strengthened and led the corporate finance, strategy, operations and human resources functions for start-up, stable and high-growth companies. He brings extensive financial leadership and a “rolled up sleeves” approach to financial and strategic planning, budget and cash management, equity and debt funding, investor and board relations, contract oversight and internal controls. Bob served as Founder, COO, and CFO for ethix360 Inc., providing technology solutions in the education and technology sectors. He was recognized by Trending 40 as a Top Tech CFO in 2015 and 2016 and was voted 2014 CFO of the Year by Tech Council of Maryland and 2014 Finalist CFO of the year by NVTC.

Scott J. Macey, Esq.

ERISA and Plan Design

Scott is a well-known employee benefits advisor, attorney and former CEO of the ERISA Industry Committee (ERIC) where he represented America's largest employers in their employees’ retirement, healthcare, benefits, and compensation interests. Before ERIC, Scott was Of Counsel to Covington & Burling, Director of Government Affairs for Aon Consulting, and a senior member of AT&T's law department. With more than 40 years’ experience in the field, he has testified numerous times before Congress and various regulatory agencies, written extensively about benefits and ERISA, and speaks regularly at conferences and conventions.


Elevate Expertise

Our nationally recognized team brings you a breadth of experience leading and managing benefits for Fortune 500 companies, leading hospitality firms, technology firms focused on hospitality, and with leading law firms with exclusive healthcare and ERISA focus. We’ll strategically deploy the right talent and the right solutions to meet your hotel or restaurant’s health care and benefits needs.

Enhance Associate Wellbeing

Hospitality Benefits' financial-literacy platform uses the latest technology to teach associates about complex money management concepts that are important to wellbeing. Our concierge onboarding process takes the burden off you to educate associates about their plan options, while still letting employees know they are being taken care of and getting expert support and guidance to make better decisions about their medical care, costs and quality.

Influence Your Costs

The Hospitality Benefits Marketplace provides you with preemptive cost-containment solutions to ensure you manage your population appropriately to achieve improved health for your associates. Some of these integrated solutions include Centers of Excellence, financial wellness, targeted communication, telemedicine, and aggressive claims management.

Exploit Technology

We provide population-risk stratification so you can accurately identify effective cost-management strategies to keep your people as healthy as possible. Then, ensure the health of your plans by using our hospitality benefits Benchmarking Database—allowing you to see where your plans sit compared to like-sized companies and the industry as a whole. Finally, lean on our ACA compliance and management software to streamline your compliance efforts and fulfill reporting requirements.


We’re always looking for talented and passionate professionals to bring their expertise to our team.  Are you a hospitality and/or employee benefits specialist in search of your next role?  We want to hear from you!